As Phil Bredesen

MEMPHIS — As Phil Bredesen, the former Democratic governor of Tennessee now running for Senate, was wrapping up a voter forum at Rhodes College recently, the liberal-leaning mix of students, faculty and local residents began to grow restless from his unapologetically moderate brand of politics.

Finally, an audience member stood up and drew scattered applause by saying that supporters of Mr. Bredesen were “a little bit troubled” by his vow to back President Trump when he thinks the president is right. On what issues, the candidate was asked, would you support or oppose Mr. Trump?

It was the political equivalent of a batting practice pitch, a friendly heave served up so Mr. Bredesen could reassure supporters in his hotly contested race — and perhaps catch the attention of progressives further afield.

But Philip Norman Bredesen Jr., a low-key 74-year-old wealthy former health care executive, has no appetite to go viral.

fter allowing that some people “have very emotional reactions” to Mr. Trump, he said it was important “to knock that stuff back and try to think carefully about issues.” Then he discussed trade policy.

In this year of liberal resistance, when Democratic passions are running high and Senate candidates like Beto O’Rourke of Texas are attempting to harness that energy, Mr. Bredesen is doing just the opposite. He is hoping to lower temperatures, blur the lines between himself and Republicans, and run on local issues against Representative Marsha Blackburn in a state that Mr. Trump carried by 26 points.

It is a throwback campaign, the sort that Southern Democrats used for years to distinguish themselves from their national party, in a region that has moved decisively away from its political roots. But as Democrats eye winning back some of the South’s fast-growing states, Mr. Bredesen’s approach also represents a well-timed political science test of which strategy is more effective: his brand of political vanilla that reflects the history of the state, or the more unrepentant, and perhaps more inspiring, brand of liberalism on offer from Mr. O’Rourke.

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